Meet Liv

As a financial adviser, business owner, and mum of three, I understand that life can feel busy, unpredictable, and at times, uncontrollable.

Insurance is often one of those things people know they should sort, but aren’t quite sure where to start - and that’s where I come in.

I work with individuals, families, and business owners across New Zealand to simplify what can often feel complex, helping people make confident, informed decisions about protecting what matters most.

My passion for this industry was born from witnessing first-hand the devastating financial impact inadequate protection can have on families and small businesses. I believe financial advice should feel personal, approachable, and grounded in real life - not transactional or sales-driven.

My role is to educate, guide, and create tailored protection solutions that genuinely fit your world, while building long-term relationships that evolve as life changes.

Who We work With

We have partnered with New Zealand’s leading insurers to ensure we can find the best fit for your needs.

What Our Clients Are Saying

  • We booked a review with Liv and didn't even realise we were able to submit a claim for an old injury. Receiving the pay out renewed our confidence in having appropriate insurance cover

    — A Sip

  • Liv and Marlene made the whole process so seamless from start to finish. I so appreciate the care that was taken in explaining things so clearly.

    — L & M Perry

  • I'm so glad we decided to book in a review with Liv. Our current insurances were not at all aligned with our current needs and its reassuring to know we now have cover that fits.

    — Siers Family

Professional Background

LR Advisory Ltd is an Authorised Body and proud member of the SHARE NZ network of trusted advisers.

Liv Reynolds is a New Zealand–based financial adviser specialising in Life, Health, and Disability insurance for families, businesses and the rural sector.
I am committed to maintaining professional standards and ongoing education to best serve my clients.

Please refer to my privacy policy and disclosure statements in the footer for further information.